Two women in Butter and black Winkle 24/7 Trousers with white tees
Our story

Office on the outside. Off-duty on the inside.

We make the clothes you’d wear all day if work clothes didn’t hurt.

How it started

It started with a pair of trousers that hurt by 3pm.

They looked perfect at 8am. Then the waistband dug in. The pockets were too shallow for a phone. The fabric creased on the train and needed ironing every night.

So we asked a simple question: why should looking polished mean feeling uncomfortable?

Woman seated on the floor in black Winkle 24/7 Trousers and a white tee
Our mission

To make polished clothes that feel like your softest leggings, so you can go from the coffee run to the boardroom to a long-haul flight without ever changing.

Our vision

A world where getting dressed for work feels as easy as getting dressed for the weekend.

Fewer pieces, more places, and not a single waistband you’re counting the hours to take off.

Our Four Promises

Comfort is non-negotiable

230% stretch and a high, seamless waistband you forget you’re wearing.

Details that do something

Two hidden YKK zip pockets, a faux-fly front, fabric that’s never see-through.

Fewer, better

Two pieces that mix into four outfits and travel in one bag.

Honest about fit

Real tech-pack measurements, real models (163 cm in M, 156 cm in S), 14-day exchanges.

For the 7:30 coffee run.
For the 9:00 that runs to 10:30.
For the lunch walk that becomes the long way round.
For the school pick-up, the pilates class, the train you sprint for.
For the dinner you didn’t plan to go to.

A day in Winkle 24/7 Trousers
One pair.
Every hour.
Shop the Winkle 24/7 Trousers
Close-up of the hidden zip pocket and waistband on black Winkle 24/7 Trousers
Made with care

Fabric that works as hard as you do.

Our EaseWeave™ fabric is 80% polyester and 20% elastane, 240–250gsm, matte and micro-brushed. It machine-washes at 30°C and doesn’t need ironing, so it lasts longer and saves you time.

Discover our fabric

“I wanted clothes that keep up with the woman wearing them. I hope they keep up with you.”

Meera · Founder, Periwinkle Atelier